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Chapter 2: The supplying process

2.5.2 eCatalog

With the term eCatalog we mean a whichever application that supports the process of ricorsivo purchase in the time, on Web catalogue, of products and services for which they are defined in the time the supply conditions and that legacies to the planning of the "production" do not re-enter directly in the normal channels of supplying.
The activity of the process they can be outlined in following is made:

The instruments to the base of a application of eCatalog are: With reference to the technological solutions adopted we can identify various models of eCatalog:The quantitative values you in game, in terms of volumes acquire to you via catalogue, are still extremely limit to you: altogether equal to average billion of Euro, testimony of one embryonic situation.
Various they are the reasons of this situation:
A insufficient anchor spread of catalogues electronic in many companies also of great dimensions and multinationals.
Low volumes of the transato one also in the case of equipped companies giá of catalogue, consequence of one strongly focalization of the single catalogue on some categories of prodotti/servizi.
Insufficient degree of I use of the catalogue because of behavioural inertias from part of customers who "find it hard" to change the own habits, above all in lack of specific actions of change management in accompanyment to the introduction of the eCatalog.

 


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